Color Palette

Primary Colors

The primary palette is made up of three core primary colors: Mustard gold, black and white. These colors should appear on some level in all designs and communications.

Secondary Colors

The secondary palette supports the primary palette. A light gray and slate gray help give the brand more flexibility. A metallic “Vegas” gold is used for very specific areas (e.g., Hope Scholarship branding, athletics). Discussion of the use of secondary colors should occur with the Northeastern Marketing Department prior to it being used for purposes other than those described.