Editorial Style Guide and Brand Guidelines
Logo Misuse
There are several ways to not use the logo, including stylistic treatments. This includes but is not limited to (See Figure 9):
- Refrain from applying visual effects, such as mirrored effects and drop shadow.
- Do not rearrange the logo elements.
- Do not alter or change typeface.
- Do not stretch or condense.
- Refrain from using gradient, overlays or other color effects.
- Do not change the color of the logo.
- Do not rotate the logo in any direction
