Editorial Style Guide and Brand Guidelines

Editorial Guidelines

Editorial guidelines are to word what graphic standards are to design.

They set the standards for the words and tones used when talking to customers, donors and community partners. The use of one distinctive voice on the web, social media, in print and conversation projects a unified message.

Voice and tone work collectively to engage our audience, whether they are listening, scanning or reading. Each word offers an opportunity to inform, inspire and fuel word of mouth.

Nolan White
Student Profile
Nolan White

NJC helped me obtain my GED and from there has only pushed me further to continue my education.

Brenden Gunwall
Student Profile
Brenden Gunwall

I'm inspired by the amount of knowledge I don't know.

Tyler Laferriere
Student Profile
Tyler Laferriere

When I visited Northeastern and the diesel shop, I fell in love with it.