The Associate of Applied Science (A.A.S.) degree in Business/Marketing is awarded to a student who successfully completes a program with an marketing emphasis. The business/marketing programs are designed to aid students in the development of skills, knowledge, and attitudes related to immediate employment in a full-time skilled and/or a paraprofessional marketing occupation.
Written Communication
Choose one of the following courses.
Course Number | Course Title | Credits | Details |
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ENG121ENG1021 |
English Composition I:GT-CO1 | 3 | |
Emphasizes planning, writing, and editing/revisions of compositions, coupled with development of critical and logical thinking skills. This course includes a minimum of five compositions that stress analytical, evaluative, and persuasive/argumentative writing. This is a Statewide Guaranteed Transfer course in the GT-CO1 category. Prerequisite: College Readiness in English. (3-0) |
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ENG115ENG1015 |
Technical English & Communication | 3 | |
Focuses on the written and oral communication needs of students in vocational and technical fields. Enables the student to practice written, oral, reading, reasoning, and interpersonal communication skills in order to become successful (or to remain successful) in the workplace. (3-0) |
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ENG131ENG1031 |
Technical Writing I: GT-CO1 | 3 | |
Develops skills one can apply to a variety of technical documents. Focuses on principles for organizing, writing, and revising clear, readable documents for industry, business, and government. This is a Statewide Guaranteed Transfer course in the GT-CO1 category. Prerequisite: College Readiness in English. (3-0) |
Oral Communication
Choose one of the following courses.
Course Number | Course Title | Credits | Details |
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COM115COM1150 |
Public Speaking | 3 | |
Combines the basic theory of speech communication with public speech performance skills. Emphasizes on speech delivery, preparation, organization, support, audience analysis, and delivery. (3-0) |
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COM125COM1250 |
Interpersonal Communication: GT-SS3 | 3 | |
Examines the communication involved in interpersonal relationships occurring in family, social, and career situations. Relevant concepts include self-concept, perception, listening, nonverbal communication, and conflict. This is a Statewide Guaranteed Transfer course in the GT-SS3 category. (3-0) |
Mathematics
Choose from the following courses or any math course MAT1240 (MAT120) or higher.
Course Number | Course Title | Credits | Details |
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MAT102MAT1100 |
Skilled Trades/Industrial Math | 2 | |
Provides a review of general mathematics, introductory algebra, systems of measurements, and methods of solving problems related to skilled trades and general industrial repair. It is designed for students in the repair industry. Topics may include algebra, geometry, graphs, measurement, and conversion between various systems of measurement. Prerequisite: Successful completion of MAT0250 or MAT0300 with a "C" grade or better or appropriate placement scores. (2-0) |
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MAT107MAT1140 |
Career Math: Program Emphasis | 3 | |
Agriculture Emphasis - Covers material designed for career and technical students who need to study particular mathematical topics. Topics include measurement, algebra, geometry, statistics, and graphs. These are presented at an introductory level and the emphasis is on applications. Prerequisite: Successful completion of MAT0250 or MAT0300 with a "C" grade or better or appropriate placement scores. (3-0) Wind/Welding Emphasis - Covers material designed for career and technical students who need to study particular mathematical topics. Topics include measurement, algebra, geometry, and graphs. These are presented at an introductory level and the emphasis is on applications. Prerequisite: Successful completion of MAT0250 or MAT0300 with a "C" grade or better or appropriate placement scores. (3-0) |
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MAT112MAT1160 |
Financial Mathematics | 3 | |
Covers the fundamentals of financial mathematics. Topics including pricing, taxes, insurance, interest, annuities, amortization, investments. Prerequisite: Successful completion of MAT0250 or MAT0300 with a "C" grade or better or appropriate placement scores. (3-0) |
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BUS226BUS2026 |
Business Statistics | 3 | |
Focuses on statistical study, sampling, organizing and visualizing data, descriptive statistics, probability, binomial distributions, normal distributions, confidence intervals, linear regression, and correlation. Intended for business majors. (3-0) |
Program Requirements
Course Number | Course Title | Credits | Details |
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BUS115BUS1015 |
Introduction to Business | 3 | |
Introduces the application of fundamental business principles to local, national, and international forums. This course examines the relationship of economic systems, governance, regulations, and law upon business operations. It surveys the concepts of career development, business ownership, finance and accounting, economics, marketing, management, operations, human resources, regulations, and business ethics. (3-0) |
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ACC111ACC1011 |
Introduction to Financial Accounting | 3 | |
Focuses on financial accounting concepts prescribed by Generally Accepted Accounting Principles (GAAP), including financial information for external partners, the accounting cycle process, basic terminology, transaction analysis, internal control systems, and financial statement preparation and analysis. (3-0) |
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or |
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ACC121ACC1021 |
Accounting Principles I | 4 | |
This course introduces the study of accounting principles for understanding of the theory and logic that underlie procedures and practices. Major topics include the accounting cycle for service and merchandising companies, internal control principles and practices, notes and interest, inventory systems and costing, plant assets and intangible asset accounting. (4-0) |
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CIS118CIS1018 |
Introduction to PC Applications | 3 | |
This course introduces basic computer terminology, file management, and PC system components. Provides an overview of office application software including word processing, spreadsheets, databases, and presentation graphics. Includes the use of a web browser to access the Internet. (3-0) |
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BUS217BUS2017 |
Business Communication/Report Writing | 3 | |
Emphasizes effective business writing and cover letters, memoranda, reports, application letters, and resumes. Includes the fundamentals of business communication and an introduction to international communication. Suggested Prerequisite: Sentence Skills Accuplacer score of 95. (3-0) |
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BUS216BUS2016 |
Legal Environment of Business | 3 | |
Emphasizes public law, regulation of business, ethical considerations, and various relationships existing within society, government, and business. Specific attention is given to economic regulation, social regulation, labor-management issues, environmental issues, and contract fundamentals. This course analyzes the role of law in social, political, and economic change business environments. (3-0) |
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MAR216MAR2016 |
Principles of Marketing | 3 | |
Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion, distribution, and their applications to businesses and the individual consumer. (3-0) |
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MAR111MAR1011 |
Principles of Sales | 3 | |
Addresses ethical sales techniques, the role of selling, and the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques. (3-0) |
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MAR220MAR2020 |
Principles of Advertising | 3 | |
Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations. (3-0) |
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MAR155MAR1055 |
Social Media for Marketing in Business | 3 | |
Focuses on the use of social media as a business strategy and how to match strategy with the goals of the business. This course compares social media marketing with traditional marketing and explores online best practices to further business goals. |
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JOU105JOU1005 |
Introduction to Mass Media: GT-SS3 | 3 | |
Places the mass media in a technological, historical, and cultural perspective, considering the validity, integrity, and influence of the evolving media in a democracy. This is a Statewide Guaranteed Transfer course in the GT-SS3 category. (3-0) |
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MGD104MGD1004 |
Videography | 3 | |
Offers an introduction to the principles and techniques of videotape production, including camera operation, basic script writing, lighting, sound and basic digital editing. Detailed examination of the pre-production, production, and post-production processes, as well as aesthetics, will be included. (0-3) |
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BUS120BUS1020 |
Introduction to E-Commerce | 3 | |
Focuses on principles of e-commerce from a business perspective, providing an overview of business and technology topics, business models, virtual value chains and social innovation and marketing strategies. The course also covers security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal and ethical liabilities. (3-0) |
Electives
Choose an additional 9 credits of electives from ACC, BUS, CIS, CSC, CWB, ECO, MAN, MAR, MGD prefix or PHI2005 (PHI205), PHI 1012 or other approved course.