The Market Plan Development Certificate is designed for students who want to continue with the option of completing a market plan in a specific area. Potential products to be completed in this certificate program include, but are not limited to, product/service analysis, competitive analysis, target market list, price template, breakeven template, promotional strategy, decision aid tool list and a market plan.
Program Learning Outcomes:
- Complete a market plan for their business, including but not limited to product/service analysis, target market analysis and competitive analysis.
- Review and maintain current system to established trends.
- Maintain and refine their computerized record-keeping system.
Program Requirements
Total Credits
18
| Course Number |
Course Title |
Credits |
Details |
ABM163ABM1063 |
Marketing Plan Development I |
3 |
|
Covers the use of marketing research to analyze the initial steps in developing a marketing plan. The focus will be on product and service component of the market plan. Data trends for products and services from an accounting system will be utilized in the analysis process. (5-7.5-41.7)
|
ABM164ABM1064 |
Marketing Plan Development II |
3 |
|
Covers development of a customer and competitive analysis for a market plan. Research on market potential and target areas will be included. (5-7.5-41.7)
|
ABM165ABM1065 |
Marketing Plan Development III |
3 |
|
Develops a pricing strategy for a marketing plan. Development of a pricing strategy will include price/qualify relationships, sales methods, and ways to add value to products/services. Data from an inventory system as well as sales and expenses for products/services will be addressed. (5-7.5-41.7)
|
ABM166ABM1066 |
Marketing Plan Development IV |
3 |
|
Develops a promotional strategy for a marketing plan. Development will include examining the business image, use of technology, and media. Promotional costs will be addressed. (5-7.5-41.7)
|
ABM167ABM1067 |
Marketing Plan Development V |
3 |
|
Interprets data needed for all components in a marketing plan. Identification of data collected for sections of the marketing plan will be analyzed. The need for additional decision aid tools will be examined. A historical trend analysis for sales and expenses for use in the marketing plan will be developed. (5-7.5-41.7)
|
ABM168ABM1068 |
Marketing Plan Development VI |
3 |
|
Designs a marketing plan for the business. Overall marketing plan will be written with focus on how the plan differentiates from others. Cash flow ability will determine feasibility of the plan. (5-7.5-41.7)
|
