Agriculture Market Plan Development

The Market Plan Development Certificate is designed for students who want to continue with the option of completing a market plan in a specific area. Potential products to be completed in this certificate program include, but are not limited to, product/service analysis, competitive analysis, target market list, price template, breakeven template, promotional strategy, decision aid tool list and a market plan.

Program Learning Outcomes:

Complete a market plan for their business, including but not limited to product/service analysis, target market analysis and competitive analysis.
Review and maintain current system to established trends.
Maintain and refine their computerized record-keeping system.

Program Requirements

Total Credits 18

Course Number	Course Title	Credits
ABM163ABM1063	Marketing Plan Development I	3
Covers the use of marketing research to analyze the initial steps in developing a marketing plan. The focus will be on product and service component of the market plan. Data trends for products and services from an accounting system will be utilized in the analysis process. (5-7.5-41.7)
ABM164ABM1064	Marketing Plan Development II	3
Covers development of a customer and competitive analysis for a market plan. Research on market potential and target areas will be included. (5-7.5-41.7)
ABM165ABM1065	Marketing Plan Development III	3
Develops a pricing strategy for a marketing plan. Development of a pricing strategy will include price/qualify relationships, sales methods, and ways to add value to products/services. Data from an inventory system as well as sales and expenses for products/services will be addressed. (5-7.5-41.7)
ABM166ABM1066	Marketing Plan Development IV	3
Develops a promotional strategy for a marketing plan. Development will include examining the business image, use of technology, and media. Promotional costs will be addressed. (5-7.5-41.7)
ABM167ABM1067	Marketing Plan Development V	3
Interprets data needed for all components in a marketing plan. Identification of data collected for sections of the marketing plan will be analyzed. The need for additional decision aid tools will be examined. A historical trend analysis for sales and expenses for use in the marketing plan will be developed. (5-7.5-41.7)
ABM168ABM1068	Marketing Plan Development VI	3
Designs a marketing plan for the business. Overall marketing plan will be written with focus on how the plan differentiates from others. Cash flow ability will determine feasibility of the plan. (5-7.5-41.7)

Program Requirements / Classes

Agriculture Business Records and Business Planning	CERT
Agriculture Financial Analysis	CERT
Agriculture Commodity Marketing	CERT
Agriculture Market Plan Development	CERT
Advanced Agriculture Business Management	CERT
Agriculture Profit Maximization	CERT
Rural Business Entrepreneurship	CERT

Degree Descriptions

Associate of Arts Degree (A.A.) and Associate of Science Degree (A.S.)

The AA and the AS degrees are traditional 2-year degrees specifically designed to transfer to 4-year institutions for the purpose of completing a BA or a BS. They are often referred to as university parallel degrees. The general education requirements are what actually permit the degrees to be called Associates or Arts or Science. The difference between the AS and AA is minimal, with the AA permitting math courses and a science course that are not recognized under the AS degree. Read Colorado's Guaranteed Transfer Policy here.

Associate of General Studies (A.G.S.)

The AGS degree is, at times, articulated to transfer to certain 4-year institutions and programs. There is more room for flexibility in this degree. Generally, if a student decides to transfer to a 4-year school to pursue a BA or BS after earning the AGS, they may be short some of the general education requirements.

Associate of Applied Science (A.A.S.)

The Associate of Applied Science degree is rarely pursued by a student who intends to transfer to a 4-year school. It is primarily a degree that prepares a student to go directly into the workforce. It is typically a specific technical career that the student who seeks the AAS is seeking. Again, the general education requirements are less rigid with the AAS degree.

Certificate Programs

Certificates are 1-year technical programs that require no general education courses. Auto Tech, Agri-business, and Cosmetology are Certificate programs. English, math, science, etc. are not required to complete a certificate, although some students choose to take preparatory classes that might help them succeed in the program.